noën uses all natural resources in an environmentally considerate and responsible way.
The gold noën uses for its precious jewellery is hand-washed and
processed in South America without the use of toxic chemicals. Miners who dig for the precious metal used in noën jewellery extract the earth that contains the
gold manually. They never use machines, as this can cause untold damage to
nature and the local environment.
The biodiversity of the land in which noën's partners work is carefully preserved,
as is the natural environment of local people. After extraction, noën
miners wash the earth off the gold in a nearby river, so they never need to cover
long distances. Here, in a protracted and painstaking process, the miners
extract the final raw gold. The manual washing process, plus the fact that no toxic chemicals are used, may limit the miners' output of gold, but it is precisely
this that makes noën jewellery so exclusive.
